Insight Vault

Practical tools built from real-world surgical practice.

Free frameworks, checklists, and SOPs for clinic owners and practice managers. No fluff — only tools that have been tested on a real practice.

4 Free resources available now
10+ More resources added in the next 90 days
0 Generic templates — all built from real practice
Scorecard
Google Sheet + PDF

GBP Health Check Scorecard

A 15-point audit of your Google Business Profile. Score your visibility, trust signals, and conversion hygiene — and know exactly what to fix first.

What's inside
  • 15 scored audit points across 6 categories
  • Benchmark scores by medical specialty
  • Priority fix recommendations ranked by impact
SOP
1-page SOP + Scripts pack

Ethical Review Generation SOP

A compliant, repeatable system for asking patients for reviews — via SMS, WhatsApp, and email. Built around Google's review policies.

What's inside
  • Step-by-step SOP for front desk and post-visit workflows
  • SMS, WhatsApp, and email script templates
  • What to avoid — policy violations that get reviews removed
Worksheet
Teardown worksheet + Rubric

Why They Outrank You

A 10-point competitor teardown worksheet. Understand exactly why a nearby clinic ranks above you on Google Maps — and what to fix to close the gap.

What's inside
  • 10-point comparison rubric across key GBP factors
  • Instructions for running your own competitor analysis
  • Gap prioritisation matrix — what to fix in what order
Checklist
Checklist + Before/After examples

Views → Calls → Bookings

The conversion fixes most clinics miss. Turn Google Maps impressions into actual patient inquiries — covering call buttons, booking links, service menus, and CTAs.

What's inside
  • Profile-to-inquiry conversion checklist
  • Before/after examples of high and low converting profiles
  • Quick-fix priority list for maximum impact per hour
Coming Soon

More resources in the next 90 days

Wave 2 resources are in production. Drop your email to get notified when they land.

Category Selection Guide — 20 SpecialtiesGoogle Review Response TemplatesMedical Practice Photo KitSuspension Prevention Checklist12-Week Google Posts CalendarGBP Tracking Dashboard Guide
Get Started

If your clinic is not showing up as strongly as it should on Google, the Health Check is the right first step.

You do not need a full marketing overhaul. You need to know what is weak, what is missing, and what it is costing you.

No commitment required · Response within 48 hours · Doctor-to-doctor advice